What's In It For Me You Ask?

Let me tell you why listening to this podcast is good for us...wait, you don't care?  Then why do you tell folks how great you or your company are when you're trying to persuade them to your point of view?  Remember everyone's favorite radio station WII-FM, What's In It For Me.

In this episode, Darren and Dave dive into this common mistake and how to avoid it.